Multitasking

This morning, as I was checking e-mail while eating breakfast and driving to work, it occurred to me that life isn’t as simple as it used to be. It’s not just me. My 13-year-old son frequently assures me that he has everything under control while listening to Green Day, watching The Family Guy, eating pistachio nuts and doing algebra.

It’s not just him, either; it’s a response to the 21st century … a new stage of cultural evolution. My partner Jason Opat would have been flatly categorized as A.D.D. a few years ago, but after you spend a little time with him, you realize that he is the consummate iteration of professionalism in today’s business environment. All the hyper-speed concepts flitting around his brain are connecting with the real world in very real ways. He’s one of the most successful people I know, and he does it by being nonlinear in his thinking: bounce to this thought, bounce to that thought, bounce way out there to another thought, all the while moving ideas forward and getting results.

I used to enjoy focusing really hard on one project for hours at a time, but I realized today, while teleconferencing, proofing a direct mail piece, texting a client and cleaning my nails, that I’ve lost the ability to obsess on a single project for a long period of time. Is that bad? Dunno. It’s working, I guess, so maybe it’s just different.

At any rate, the end of the work day is near, as write this post, so soon I’ll be at home enjoying some leisure time on the patio with my family while firing up the chimenea, checking weather on the iPhone, tossing a Frisbee and feeding the dog.

Today’s FREE BONUS CONTENT!
The most successful people are those who are good at plan B.
–James Yorke

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3 Comments on “Multitasking”

  1. Josh Says:

    I agree with your points. Since we are information based, being successful in our society relies on multi-tasking. I firmly believe that the ADD “Ritalin kids” are the ones who are now most poised to succeed. Plus, being linear is boring!

  2. chad mcclure Says:

    ah, agreed. But the trick is to know when to be able to shut it all off and dream of that perfect concept and perfect execution, otherwise, we might as well all be accountants.

    The only difference between something that is good and something that is great is focus.

    A quote from yours truly.

  3. ponderconnect Says:

    Well put on both accounts, Josh and Chad. Ritalin kids with intent. A.D.D. with teeth. Yes.

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