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	<title>Welcome to Pondering Creative</title>
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	<link>http://ponderingcreative.com</link>
	<description>Wynn Ponder's blog on advertising, communication and the creative process</description>
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		<title>Welcome to Pondering Creative</title>
		<link>http://ponderingcreative.com</link>
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		<title>Story-Centered Marketing defined</title>
		<link>http://ponderingcreative.com/2009/10/06/story-centered-marketing/</link>
		<comments>http://ponderingcreative.com/2009/10/06/story-centered-marketing/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:53:52 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audio and video production]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/?p=135</guid>
		<description><![CDATA[Back in my agency days, I could write a benefit statement that would curl your toes. I told people they should love my clients’ products, and they went for it. Okay, two to six percent of them went for it. But now their anti-ad radar has been perfected. They smell a benefit statement a mile [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=135&subd=ponderconnect&ref=&feed=1" />]]></description>
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			<media:title type="html">Wynn</media:title>
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		<title>Get attention first</title>
		<link>http://ponderingcreative.com/2008/03/27/get-attention-first/</link>
		<comments>http://ponderingcreative.com/2008/03/27/get-attention-first/#comments</comments>
		<pubDate>Thu, 27 Mar 2008 22:12:39 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/03/27/get-attention-first/</guid>
		<description><![CDATA[I’ve done a ton of technical advertising over the years, industrial, aircraft, software, you name it. I enjoy engineering-based products because nowhere does the art of creative persuasion call for greater talent than in the task of translating a technical feature into an attention-getting concept. But nowhere is the value of high-concept advertising more difficult [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=66&subd=ponderconnect&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Wynn</media:title>
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		<title>New, evil powers for marketers</title>
		<link>http://ponderingcreative.com/2008/03/20/new-evil-powers-for-marketers/</link>
		<comments>http://ponderingcreative.com/2008/03/20/new-evil-powers-for-marketers/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 22:42:06 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponderconnect.wordpress.com/?p=65</guid>
		<description><![CDATA[The diabolical discipline we call marketing is a dark and beautiful science. It was inevitable, with the increasing—and irritating—ability of target audiences to ignore our advertising messages, that we should find a way to unscrew the tops of their heads, have a little look-see inside and discover what makes them tick. The newest tool in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=65&subd=ponderconnect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wynn</media:title>
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		<title>Make ‘em sweat</title>
		<link>http://ponderingcreative.com/2008/03/14/make-%e2%80%98em-sweat/</link>
		<comments>http://ponderingcreative.com/2008/03/14/make-%e2%80%98em-sweat/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 02:29:06 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audio and video production]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/03/14/make-%e2%80%98em-sweat/</guid>
		<description><![CDATA[NBC recently tested viewer recall of TV ads when played in fast-forward mode—DVR-style. They biometrically tracked eye movements, heart rate and sweat (further proof that advertising can be a nasty business) to find out what factors captured viewers’ attention. I was surprised to learn that test subjects actually retained information from certain spots, even when [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=64&subd=ponderconnect&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Wynn</media:title>
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		<title>The sophisticated child</title>
		<link>http://ponderingcreative.com/2008/03/06/the-sophisticated-child/</link>
		<comments>http://ponderingcreative.com/2008/03/06/the-sophisticated-child/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 23:43:53 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/03/06/the-sophisticated-child/</guid>
		<description><![CDATA[I’m working on a campaign to sell banking products to a Gen-Y target audience, and it’s an education for a guy like me who was raised in the 1960s and 1970s. When I was a kid, the nation was still inventing itself according to a baby-boomer ideal of American life. From an early age, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=63&subd=ponderconnect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wynn</media:title>
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		<title>Feeling viral</title>
		<link>http://ponderingcreative.com/2008/02/29/feeling-viral/</link>
		<comments>http://ponderingcreative.com/2008/02/29/feeling-viral/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 01:26:14 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audio and video production]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/02/29/feeling-viral/</guid>
		<description><![CDATA[The longer I watch advertising evolve, the more convinced I become that “old standard” methods are losing their power over target audiences. As the state of our art improves, so does the ability of the human mind to ignore what we create. So how do we respond? We make TV spots funnier. We make print [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=62&subd=ponderconnect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/506559ad3e54614eed9de29d7bfbed60?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Wynn</media:title>
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	</item>
		<item>
		<title>Use your powers for good</title>
		<link>http://ponderingcreative.com/2008/02/22/use-your-powers-for-good/</link>
		<comments>http://ponderingcreative.com/2008/02/22/use-your-powers-for-good/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 00:31:58 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/02/22/use-your-powers-for-good/</guid>
		<description><![CDATA[Several years ago, the agency I worked for was hired by a rent-to-own franchisee that shall remain nameless. In our initial meeting with the CEO, we learned that he regularly trained his salespeople to become “financial managers” for their customers, most of whom had extremely low incomes. The sales strategy was to talk them into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=61&subd=ponderconnect&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ponderingcreative.com/2008/02/22/use-your-powers-for-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/506559ad3e54614eed9de29d7bfbed60?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Wynn</media:title>
		</media:content>
	</item>
		<item>
		<title>I will never be plain</title>
		<link>http://ponderingcreative.com/2008/02/15/i-will-never-be-plain/</link>
		<comments>http://ponderingcreative.com/2008/02/15/i-will-never-be-plain/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 19:32:48 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/02/15/i-will-never-be-plain/</guid>
		<description><![CDATA[When I was an agency dweller, I hid behind my cubicle wall, acting pretty much any way I wanted to, wearing clothes that made anti-fashion statements, flinging rude comments and spending inordinate amounts of time playing with toys. As long as my creative work was stellar—and on-time—this was allowed. My situation wasn’t unique among designers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=60&subd=ponderconnect&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ponderingcreative.com/2008/02/15/i-will-never-be-plain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/506559ad3e54614eed9de29d7bfbed60?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Wynn</media:title>
		</media:content>
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		<item>
		<title>A news release checklist</title>
		<link>http://ponderingcreative.com/2008/02/08/a-news-release-checklist/</link>
		<comments>http://ponderingcreative.com/2008/02/08/a-news-release-checklist/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 23:08:00 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/2008/02/08/a-news-release-checklist/</guid>
		<description><![CDATA[There are two kinds of news releases. One, although commonly called a news release, is actually an article. These are sent to trade journals and other content-hungry magazines who plan to flow your text into their publications with minimal editing. If you’re writing this kind of “news release,” don’t use the suggestions below. Instead, write [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=59&subd=ponderconnect&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ponderingcreative.com/2008/02/08/a-news-release-checklist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wynn</media:title>
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		<title>Storytelling with video and film, part 3: editing techniques</title>
		<link>http://ponderingcreative.com/2008/02/01/storytelling-with-video-and-film-part-3-%e2%80%93-editing-techniques/</link>
		<comments>http://ponderingcreative.com/2008/02/01/storytelling-with-video-and-film-part-3-%e2%80%93-editing-techniques/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 14:37:47 +0000</pubDate>
		<dc:creator>Wynn Ponder</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[audio and video production]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://ponderingcreative.com/?p=58</guid>
		<description><![CDATA[In part 1 and part 2 of this series, we examined visual and sound elements in videography and filmmaking. Now let’s take a look at the basics of editing. Common transitions Cut: An instant transition from one frame to the next, this is the most frequently used edit. Dissolve: This gradual transition from one image [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ponderingcreative.com&blog=1623568&post=58&subd=ponderconnect&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://ponderingcreative.com/2008/02/01/storytelling-with-video-and-film-part-3-%e2%80%93-editing-techniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wynn</media:title>
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